Originally reported at the Asia Society of New York
Building a Global Pho-nomenon
Having opened 68 restaurants in 6 Asian countries in 5 years, Dr. Ly Qui Trung's Pho24 chain is turning the Vietnamese street dish pho into a major global brand. Speaking at Asia Society's New York City headquarters last week, Trung discussed his success in a wide-ranging talk that touched on entrepreneurship, intellectual property rights, and the growing Vietnamese economy.
Watch the Video on Demand
Having opened 68 restaurants in 6 Asian countries in 5 years, Dr. Ly Qui Trung's Pho24 chain is turning the Vietnamese street dish pho into a major global brand. Speaking at Asia Society's New York City headquarters last week, Trung discussed his success in a wide-ranging talk that touched on entrepreneurship, intellectual property rights, and the growing Vietnamese economy.
Watch the Video on Demand
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